The Rise & Fall of Sony™



Sony™ once a market leader in electronics industry as well as in mobile . A well known brand behind PlayStation. Yes it’s the Story of Sony™ : “Once, The Media Tech Giant”. A Brief History Of Sony.

The Rise of Sony™

1945 : Akio Morita and Masaru Ibuka were salesman & engineer respectively. Masaru Ibuka started a local radio repair shop in 1945.

1946 : Ibuka teamed up with Akio Morita to start a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications). Their first products were an electric rice cooker and heated cushion.

Tokyo Telecommunications Research Institute
Tokyo Telecommunications Research Institute

1950 : By 1950, Morita and Ibuka have designed and manufactured their own G-Type tape-recorder.

1953 : Discovers the sleepy cheese-smelling ‘gaijin’ and have patented something called a transistor, but have decided that it has no commercial applications.

1955 : The company unveiled Japan’s first transistor radio, the TR-55. It was the first Sony branded product & was Light, efficient, tiny, inexpensive and portable.

1958 : The Tokyo Tsushin Kogyo changed its name to “Sony Corporation“.

1959 : Created an 8′ portable transistor television.

1960 : Sony launched TV8-301, the world’s first direct-view portable transistor TV

1965 : Sony sold its first blank & white video recorder

1966 : In 1966, integrated circuits replaced transistors & dimensions shrank again.

1968 : Sony’s established new technical standards in design of television. (Trinitron series TVs).

1971-75 : There was colour video in 1971 and the Betamax video-cassette in 1975.

1979 : In 1979, Sony introduced it’s most iconic product the Sony Walkman. The great thing about this walkman was that the tape recorder played back good quality headphones even if it did not had the capability to record sound.

1981 : Sony released its first consumer video camera HVC-F1.

Now The Sony Walkman Became an industry Standard.

And the Rise of Sony™ Begins…..

1982 : There were compact discs (CD’s) very popular during this days.

Sony launched the world’s first compact disc player — CDP-101.

1984 : Walkman series, Sony unveiled a portable CD (Compact Disc) player D-50

After the phenomenal success of its Walkman series.

1988 : Sony manufactures it’s VHS video-recorders.

1994 : The Sony PlayStation (1) .The video game machine took the world by storm. The gaming division is still going strong with millions of consoles sold worldwide.

1996 : DSC-F1, Sony released the first Cyber-shot branded camera. The lens assembly had a 180-degree rotation angle.

1999 : Sony launched a robot doggy AIBO.

2002 : Joining hands with the Swedish phone company Ericsson, Sony entered the mobile phone market in 2001.

2005 : In 2005, Sony introduced its first LCD TV KLV-17HR1.


Sony parted ways with Ericsson in 2012. In the same year, the Japanese company launched its first ‘Sony’ branded smartphone, the Xperia S.

And The Fall Of Sony™ Begins ….

Due to rapid competition from the High-End Premium devices like Apple, people gave more attention to iPhone’s rather than giving that much to Sony’s Premium Xperia Devices because of which Market Share & Capital decreased.

4 February 2014 : Sony announced that it would sell its Vaio PC business due to poor sales.

2015 : There were lot’s of rumours that Sony to consider spinning off the smartphone business and possibly selling the TV business outright due to poor sales.

Source :

Moreover, Sony Now just left with 3 things :

Sony Pictures Entertainment, the hit-or-miss Hollywood studio that just fired Amy Pascal after being hacked to bits at the end of last year.

The PlayStation division, which has so far won the next-gen console race with the PS4 but yet to define a clear mobile strategy; PlayStation Mobile is all but ignored, and the Vita is a beautifully noble failure.

Selling image sensors to Apple for the iPhone.

—– TheVerge

Sony’s last closely held core electronics business is image sensors, and it’s mostly because Apple uses them in the iPhone. Once a worldwide leader in consumer electronics now remained only a sensor supplier as there Most core business (electronics).

2016-2017 : Japanese electronics and entertainment group Sony revealed net profits Friday of $660 million (JPY73.3 billion) for the 2016-2017 financial year, a 50% reduction from the previous year precipitated by heavy losses in its pictures division.

Now & Next : Well Times have much changed now ! Now we have much more heavier competitions. New Technologies developing & upgrading rapidly we have come from MS-DOS to Windows 10. Nokia is nowhere, but still trying a comeback. We have Google as new Tech Giant & Apple iPhone’s became new industry standard. Microsoft still World’s No.1 Software Giant & Sony™ looking into it’s Bright Future with bigger divisions like Electronics, Movie’s, Music & Video Media & Mobiles still in there hands.

At CSTechFans we Salute such revolutionary innovative companies :

Thank You! Sony™ for making the world a better place.

Stay tuned for the Next “The Insider Story” only from CSTechFans.

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